7. Equiano Rum: the past, present and future of rum
The Spirits Business Podcast
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Crafting Equiano Rum: A Journey of Passion and Purpose
This chapter explores the rapid development and creation of Equiano rum, emphasizing the collaboration between African distillers and Caribbean experts to produce quality blends. It highlights the brand's commitment to educating consumers on rum diversity while recognizing the historical contributions of enslaved Africans to the industry. Additionally, the discussion provides insights into the realities of entrepreneurship in the spirits sector, underscoring the necessity of passion, teamwork, and perseverance in building a successful brand.
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