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15min chapter
How Federer Created one of the Most Unique Advantages in Sport (Part 3)
The Exponential Athlete | Sports Performance
Roger Federer: The Master of Reputation Management
The chapter explores how Roger Federer's positive reputation and likability have influenced his opponents' performance, emphasizing his strategic approach in managing media relationships. It highlights his ability to balance authenticity and privacy, leverage multilingual skills for media engagements, and maintain composure to create a near-invincible aura on the court. The discussion contrasts Federer's media prowess with other players and compares his mental advantage over competitors with his calm demeanor and consistent performance.
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