Luxury Hotels Secrets : Sales, Clients, Profits, Marketing & China | Kimirica | FO417 Raj Shamani
Raj Shamani's Figuring Out
Market Opportunity: Premiumization and Growing Consumer Spending
Mohit and Raj discuss rising Indian consumption, premiumization trends and the opportunity for accessible luxury brands.
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(00:00) Introduction
(03:37) How Kimirica came to life
(18:19) The story behind the MP Tourism partnership
(22:26) Landing their first 5 star hotel client
(26:32) Why looking presentable matters in business
(31:41) Preparing the right way for important meetings
(38:07) Creating India’s first paraben free toiletries
(40:42) Their first experience inside a 5 star hotel
(42:42) What truly worked for Kimirica
(47:45) How they earned more for the same product
(50:38) The philosophy of treating customers like God
(55:39) The longest wait they faced for a payment
(58:30) Average order size from luxury hotels
(1:03:40) The weirdest demands made by hotels
(1:05:31) How they were treated in the early days
(1:08:57) Kimirica versus Chinese competitors
(1:19:38) Ensuring quality control and customer delight
(1:23:50) Building lasting relationships with clients
(1:26:00) Growth and evolution over the years
(1:28:18) Renting a car just to meet a client
(1:33:30) What truly defines luxury
(1:45:54) Thank you for listening
(1:46:45) BTS
(1:47:18) Outro
In today’s episode, we have Mohit Jain, Co-Founder and CEO of Kimirica, a homegrown luxury brand that has redefined the hotel toiletries and personal care space in India. Mohit shares his journey of building a global brand with his brother.
In the last segment, Mohit opens up about the toughest humiliations he faced in the early days, the difference between looking big versus building sustainable growth, and how business actually gets done both inside and outside the boardroom.
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About Raj Shamani
Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.
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About Figuring Out
Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.
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