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How Grammarly’s Evolution from B2C to B2B Propelled It to a $13B Valuation

Subversive

CHAPTER

Transforming Marketing for Knowledge Workers

This chapter dives into the evolution of marketing strategies aimed at effectively reaching knowledge workers, focusing on the pivotal role of YouTube in demand generation. Speakers discuss Grammarly's challenging transition from a B2C to a B2B model, emphasizing the need for understanding enterprise decision-makers and the importance of targeted storytelling. Additionally, it reflects on the company’s journey, highlighting the significance of word-of-mouth marketing, user trust, and the strategic use of AI in enhancing productivity solutions.

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