24min chapter

Subversive cover image

How Grammarly’s Evolution from B2C to B2B Propelled It to a $13B Valuation

Subversive

CHAPTER

Transforming Marketing for Knowledge Workers

This chapter dives into the evolution of marketing strategies aimed at effectively reaching knowledge workers, focusing on the pivotal role of YouTube in demand generation. Speakers discuss Grammarly's challenging transition from a B2C to a B2B model, emphasizing the need for understanding enterprise decision-makers and the importance of targeted storytelling. Additionally, it reflects on the company’s journey, highlighting the significance of word-of-mouth marketing, user trust, and the strategic use of AI in enhancing productivity solutions.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode