Bonus Episode: The Brand Forum with Workday’s Erika Lamoreaux
AdTechGod Pod
Navigating Marketing Challenges and AI Integration
This chapter explores the intricate dynamics of budget allocation in marketing, balancing ROI with brand investments, as well as the transition from agency roles to client-side positions. It also discusses the transformative role of AI in consumer engagement, the challenges faced by brand marketers, and personal stories that emphasize leadership and mentorship.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
