Bonus Episode: The Brand Forum with Workday’s Erika Lamoreaux
AdTechGod Pod
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Navigating Marketing Challenges and AI Integration
This chapter explores the intricate dynamics of budget allocation in marketing, balancing ROI with brand investments, as well as the transition from agency roles to client-side positions. It also discusses the transformative role of AI in consumer engagement, the challenges faced by brand marketers, and personal stories that emphasize leadership and mentorship.
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