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3min chapter
Inside B2B: How B2B brands are responding to 'forced digital transformation'
Marketing Week
Introduction
The modern marketing environment has been derailed by the corona virus pandemic. So where does this leave be to be businesses and marketers, and how can they best cope now and in the near future? You'dl be glad to hear i have some wonderful bto be marketers with me to help me do that. Colin lewis, when he's not writing a column from arcten week, guest lecturing at technological university in dublin. And we have david van shak used the c m o of markting practice.
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