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Marc Eckō Built A Creative Empire, Almost Lost It All, + Came Out On Top
IDEA GENERATION
The Importance of Being Daring and Interesting
Seth Meyers: I looked at the dollars of very one of the simpler business bets. He said he already had an ad, an advertising and marketing budget that was something like 10 or 8% of his total budget. "We're going to conscientiously be more value driven on our on our media buying," says Meyers. 'And we see ourselves as daring and interesting'
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