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Exploring the World of Colors in Branding and Art
The chapter dives into the creation of Vantablack, a material that absorbs over 99% of light, transforming objects into dark voids and sparking controversy in the art community. It also examines the history of trademarked colors in art and branding, from Yves Klein's blue to the race for the whitest white by corporate giants. The discussion touches on the emotional attachment, accessibility, and ownership of colors in the creative industry, exploring the impact on creativity and consumer perception.
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