7min chapter

Irish History Podcast cover image

The History of Guinness Explained: A more controversial beer than you think!

Irish History Podcast

CHAPTER

The Evolution of Guinness: Flavor, Culture, and Identity

This chapter explores the historical evolution of Guinness, focusing on key changes such as the introduction of nitrogenation in 1945 and its effects on flavor, as well as the company's role in the drinking culture of the industrial revolution. It further examines the complex relationship between the brand, Irish identity, and its nuanced legacy, including aspects of its hiring practices and marketing strategies.

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