Jesse Itzler is a great example where the guy is larger than life. He's got a very distinct personality, but he's gone through his whole set of failures and difficulties. Nobody becomes a success just by luck or very few people. You have to deal with all the psychology of trying to do something great because you're going to fail a lot. And it's very hard to change, even though it's necessary to achieve greatness. Not that greatness is always the goal. Sometimes the only goal is showing up for that change."

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