At some level, there's a question about how fungible one versus the other is or how easy it is to change. So I think it depends on which is more flexible and which you might have more conviction around. Typically I see in these early stage companies the conviction is around hopefully a problem that you're really solving. And so then it becomes a matter of turning the tables the other direction and saying okay, now that I solve that problem, how does an enterprise or a consumer discover that tool?

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