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189. Christina Hagen, Hagen Nares – Success From the Start: Niching and Transparent Customer Service
Personal Injury Mastermind
How to Market Your Firm on Social Media
LZ Granderson: You chose your niche. How does that dictate the channels and the mediums that you choose to advertise on? LZ: A lot of our marketing geared towards other attorneys, not just people who may be involved in a truck accident because trucking cases are extremely complex. And we do get a lot of calls from attorneys who kind of dabble in trucking and they're looking for someone to take on the case. We try to refer people to that on our social media.
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