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532: 3 Things Missing From Most Businesses Marketing Strategies

Embodied CEO

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How to Connect Deeper With Your Ideal Customer

Mallory: What I see a lot is people choose a webinar topic or an angle and they never go back to refine it. How do I connect deeper on my audience's problems, frustrations, desires? She says if you take the intel from those 50 sales calls and bring it into your marketing after that she'll get better at selling her offer. Mallory: You are creating a deeper connection with your ideal customer that you can then take into your marketing and refine.

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