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3min chapter
B2B Product Positioning: How to Be Certain Your Product Sells
Social Media Marketing Podcast
Translating Product Features into Customer Value
This chapter emphasizes the necessity of conveying the value of product features to B2B customers, particularly within the software sector. It explores the challenges of marketing advanced capabilities and suggests using relatable analogies to clarify the significance of these features for potential clients.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode