The Importance of First Party Observation in Product Development

i attribute one of the successes of our company to my covaner and i working for about the first two years of our company, we worked on location. And so a lot of the things that are in our system are very different then what our competitors looked like because we were observing. So i can't overstate the importance of that, especially ifn the be side of e building products, being able to truly bediled into what your customer needs.