SIMPLE brand With Matt Lyles cover image

David Burkus - Best Team Ever: The Surprising Science of High-Performing Teams

SIMPLE brand With Matt Lyles

00:00

How to Build Trust With Failures

The CEO of WD-40 Company sought to rebrand failures as learning moments. He had a monthly biggest learning moment contest, encouraging people to email him in their learning moments. In the first month out of a 200 person company, like four people sent him an email. That choice leads to something that is not infrequent, that is forever.

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