The secret lives of MI6’s women spies
Life and Art from FT Weekend
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The Sunk Cost Fallacy
There are a couple of different cognitive biases that keep us from quitting when we probably should. The sunk cost fallacy is the feeling that you've already sunk so much time or money into something that you should just keep going until it pays out, even if it's unlikely to. Most people would feel that that was the intuitive thing to do and that it was somehow getting value out of this journey that they'd made. It is just a fallacy which justifies the trouble. But actually, if you're just doing something that's no good for you, that's no fun,. That's making space for something better.
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