Video Ads - Is That Really What I'm Hearing You Say?

Vidioads are important because they've been around since the dawn of television, right? So what is it about videoads that you think makes them stand out differently than an image ad? I'm just curious. Why video? Why does video work so well? Well, i think you just get the opportunity to build affinity. You get people to like your brand and be interested in what you're doing before they even go through the rest of your funnel.