RV 83 - Revamping Marketing Planning | The Revenue Formula
GTM Live
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The Importance of Demand Capture and Demand Creation
Most mature organizations I'm saying 10 million in revenue above already have the data in their CRM that shows this they just don't look at it this way. They'd rather go to a visible touchpoint report and say oh like 60% of our Customers went to our blog before they bought. But you can't actually look tangibly and say are we getting the return that we're investing in that specific program when you use a pure Influenced model. 99.7 percent of the leads being generated from marketing don't convert to pipeline so there's a bunch of activity going on.
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