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How to Find the Right Buyer for a New Product on the Shelf
How do you figure out who the decision maker is for a new potential product on the shelf here? Here's the best tip. So we got into whole foods, and the cool thing was we were actualy approached by the whole foods buyer so every region sa, you now cound of a head buyer or a scout that's looking at new products. Now, these people are the notorious gatekeepers, and they're incredibly difficult to get hold of. It's more difficult now to get in. But some ye, that's other than that, it's interesting.