Breaking B2B - B2B Marketing & Demand Generation Podcast cover image

#240 Category Content vs Commodity Content - Camille Trent

Breaking B2B - B2B Marketing & Demand Generation Podcast

00:00

Introduction

Sam Dunning: We're talking all things category content versus commodity content. Camille Trent is the head of content over at duty.com. She explains what each means and why it's so popular in today's digital world. Sam: The more shallow content tends to have more mass appeal. It's easier to consume. And this explains the demand and prevalence of commodity content.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app