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7. Structuring Cold Emails
Practical Prospecting
The Value Prop for Email Marketing
So we covered context value prop. And I know you've mentioned this in the article too that really ties into the value prop, but you mentioned one pain point for email. So let's just dive into that a little bit. Yeah, so I mean your product probably solves more than one problem, but you don't want to list those all out in the same email because again, if you're saying more than one thing you're kind of saying nothing at all and it's going to relicker really long email. You know, your sequences should be persona based. It's probably going to be like three to five and then list them from one to five based on which one is the strongest
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