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4min chapter
Marketing Week Meets: Cindy Gallop
Marketing Week
How to Avoid Ageism in Advertising
I have a huge issue with the long-running Evian Water campaign tagline, Live Young. It assumes that everybody inspires to live young. Because actually, we older people are living the lives that younger people aspire to and want,. because at this age, we don't give a shit. And so I'm calling on our industry to reflect the way the world really is in advertising, in marketing.
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