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A masterclass in crowdsourcing, w/Duolingo's Luis von Ahn

Masters of Scale

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Gamification and User Engagement in Education

This chapter explores Duolingo's innovative use of gaming elements like leaderboards to boost user engagement and time spent on the platform. It also examines the challenges faced in maintaining integrity within the system, the development of a proprietary English test, and the importance of user feedback in shaping their educational offerings.

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