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440: Foundr's BEST of 2022

The Foundr Podcast with Nathan Chan

CHAPTER

The Importance of Direct Connection With Consumers

Kendra Scott was told by her bank that she needed to pay off a line of credit within six months or lose her business. The recession forced the jewelry designer to think differently about how they were going to run their company. Now, Kendra is focused on direct-to-consumer retail and e-commerce sales.

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