YouTube, YouTube - Is That Really the Answer?

Poplemus: Membership doesn't work because there's a button that you can click. It works because there's a relationship. Poplemus my band, we've learned not to rely on u tube for our business. When we get up and authentically push something to our audience, we're not going to push a u tube based monetiation system. There's too much risk involved with that for me as a creator.