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Secrets Behind Building a $1B Crypto Brand | Luca Netz DSH #1210

Digital Social Hour

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Pivotal Decisions Shaping Pudgy Penguins' Brand Identity

This chapter explores pivotal moments in Pudgy Penguins' decision-making that influenced its brand identity and operational strategy, focusing on licensing NFT intellectual property to holders. The discussion also highlights strategic expansions, including talent acquisition and funding management, while emphasizing the importance of maintaining control over the brand's direction.

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