RV E4 - Alternative Funding Options, Finding Mentorship, and C-Suite Alignment | Tik Tok Live 17
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Is TikTok Good for B2B Enterprise?
A lot of CEOs have no idea about marketing, and a lot of marketing leaders have no idea what it's like or the things that are important to a CEO. A fundamental misalignment at the business level of the go-to-market strategy should be the CEO's responsibility. We closed a $400,000 deal that came from a CEO that came to one of my lives on TikTok and had never heard of us before. This could make as much impact on our business as the podcast has, which would be wild. And so TikTok's in the hopper for me right now.
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