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The Next Computer Is a Disaster in the Popular Imagination
Apple's next computer is over ten thousand dollars for a normal set up. It's not going to appeal to normal consumers or universities, so the thing barely sells at all. Steve Jobbs was terrible at having empathy in designing products for markets that he himself did not fall into. Next falls on severe financial troubles and appears to be on the edge of collapsing. iReporter: Why doesn't steve give up on them? Storywise, steve has been exiled from apple even though he's failing pikar.