2min chapter

Marketing Against The Grain cover image

Why free stuff makes us crazy

Marketing Against The Grain

CHAPTER

The Cost of Free Content

Four in 10 Americans say that they would never pay for news. 40% of those who aren't paying have no interest in starting, says John Sutter. Free content isn't necessarily a good deal because it's dependent on one sort of revenue model and you get bombarded with ads. We're often giving away vast swaths of our personal data just to access a free site.

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