In episode 666, Rob Walling chats with fan favorite Derrick Reimer, the founder of SavvyCal, as they answer listener questions. They cover topics ranging from idea validation in competitive spaces to book recommendations to development strategies for non-technical founders.

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Topics we cover: 

• 1:05 – How to validate ideas in competitive markets
• 7:49 – How to manage stress when growing a small SaaS business
• 15:48 – Finding a technical co-founder vs. outsourcing development
• 28:24 – How to decide between doubling down on a current project or starting a new SaaS app
• 34:15 – Tools for tracking traffic, conversions, and A/B test results
• 40:21 – Recommended reading for SaaS startups

Links from the Show:

• Derrick Reimer (@derrickreimer) I Twitter
• SavvyCal 
• The Mom Test by Rob Fitzpatrick
• Ruben Gamez (@earthlingworks) | Twitter
• Pieter Levels (@levelsio) | Twitter
• Danny Postma (@dannypostmaa) | Twitter
• Fathom Analytics, Mixpanel, Heap, Segmetrics.io, June
• Optimizely, VWO, Hotjar, Crazy Egg
• Obviously Awesome by April Dunford
• Traction by Gabriel Weinberg and Justin Mares
• Founding Sales by Peter R Kazanjy
• Lost and Founder by Rand Fishkin
• The 1-Page Marketing Plan by Allan Dib
• Demand-Side Sales 101 by Bob Moesta
• The SaaS Playbook by Rob Walling
• Getting Real by 37signals
• Derrick Reimer’s Books for Founders
• 12 Books EVERY SaaS Founder Should Read This Year...

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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