AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
3min chapter
Blue Ocean Strategy by Chan Kim and Renée Mauborgne | Episode 1 |
The Audiobooks Podcast
How to Succeed in Blue Oceans
Value innovation is based on the view that market boundaries and industry structure are not given. Cirque du Soleil broke the best practice rule of the circus industry, achieving both differentiation and low cost by reconstructing elements across existing industry boundaries. It created a blue ocean of new, uncontested market space that has no agreed-on industry name. If you lack an understanding of the opportunity maximizing and risk minimizing principles driving the creation and capture of blue oceans, the odds will be lengthened against your blue ocean initiative.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode