Blue Ocean Strategy by Chan Kim and Renée Mauborgne | Episode 1 |
The Audiobooks Podcast
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How to Succeed in Blue Oceans
Value innovation is based on the view that market boundaries and industry structure are not given. Cirque du Soleil broke the best practice rule of the circus industry, achieving both differentiation and low cost by reconstructing elements across existing industry boundaries. It created a blue ocean of new, uncontested market space that has no agreed-on industry name. If you lack an understanding of the opportunity maximizing and risk minimizing principles driving the creation and capture of blue oceans, the odds will be lengthened against your blue ocean initiative.
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