Tinder falls into a specific gaming pattern, something she first observed in Vegas gamblers. Natasha Scholl is an anthropologist at NYU who studies technology and gaming design. She says Tinder falls into this pattern because you sign on and then it's just endless swiping. Like your body tells you when you're full, when you've eaten enough, or when it comes to an app, you close Uber when you've been dropped off.
Today Kara’s out sick and we’re sharing an episode of Land of the Giants.
When Tinder launched in 2012, it changed dating culture and our expectations around dating forever by leveraging the iPhone and gamifying the dating experience. But did the rise of dating apps make finding romance easier or harder, and what are the consequences of playing a game that never ends?
Subscribe to Land of the Giants to get new episodes every Wednesday. If you miss Scott and Kara you can hear them on their other podcasts. Check out Scott’s recent Prof G episode on the markets. And listen to an episode of On with Kara Swisher where Nayeema grills Kara about her looong relationship grilling Mark Zuckerberg on Apple or Spotify.
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