Are We on the Wrong Side of the Debate?

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CEO Howard Schultz: "We can't make our partners proud if our customers are not" He says shareholders have never sat easily with the company's CEO. Starbucks has more than 2,000 stores in 40 countries around the world and employs about 100,000 people.

You can make your social impact and your bottom line work hand-in-hand. But you'll have to be as creative and innovative about your company's values as you are about the business itself. Howard Schultz, chair and former CEO of Starbucks, not only changed how America wakes up, but set new standards for employee benefits. From offering college tuition to American employees to providing health care for employees' parents in China, Howard has always been one step ahead of the social impact curve.

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