The Diary Of A CEO with Steven Bartlett cover image

Richard Branson: How A Dyslexic Drop-out Built A Billion Dollar Empire

The Diary Of A CEO with Steven Bartlett

CHAPTER

The Adventurous Spirit of the Virgin Brand

This chapter explores the unique identity of the Virgin brand, highlighting its roots in the daring adventures of its founder. It discusses how a strong reputation for quality fosters customer trust and propels new ventures, all while recounting thrilling escapades that elevate the brand's adventurous image.

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