Why Our Senses are the Future of Marketing
Lives of Tomorrow
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The Influence of Sensory Experience in Marketing and Branding
This chapter explores the significant impact of sensory experiences, such as taste, smell, and color, on consumer perceptions and brand experiences. It discusses how sensory inputs play a crucial role in shaping emotions, memories, and evaluations of products, emphasizing the need for brands to consider all senses in their marketing strategies. The conversation also touches upon the role of music and visual elements in enhancing sensory experiences and creating memorable interactions with customers.
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