Embracing Sobriety: The Rise of Non-Alcoholic Beverages

Dry January may be over, but, for many people, drinking less alcohol or none at all is an increasingly common choice year-round. And, unlike in the past, when dealcoholized options were few and far between—and had a well-deserved reputation for tasting bad—there’s now a booming market for non-alcoholic beers, wines, canned cocktails, and even spirits for the so-called "sober curious." But how do they get the booze out of our favorite tipples—and why is hard to keep the flavor? Gastropod is here to investigate! Join us for the history of breakfast beer, worker’s wine, and Welch’s Prohibition-era roots, as well as the science behind the “spinning cone” technology that revolutionized the world of non-alcoholic beverages. Plus: our hosts and a few brave volunteers put their taste buds on the line to find out which of these new drinks is worth swapping for the hard stuff, and which they wish they'd left on the shelf.

Learn more about your ad choices. Visit podcastchoices.com/adchoices