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A Deep Dive into Custom and Direct Indexing with Ehren Stanhope

Excess Returns

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The History of Direct Indexing

O'Shaughnessy Asset Management, which is now owned by Franklin Temple then developed a technology solution called Canvas in which you offer custom indexing solutions to the advisor community. We couldn't think of a better person to come on and talk about this with us. All of a sudden it seems like direct indexing became on the scene and it almost came out of nowhere. Like you said, it was around for a long time, maybe on the institutional level, but individual investors had never really heard of it.

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