Schwartz et al (2002): https://psycnet.apa.org/fulltext/2002-18731-012.pdf
Saad, Eba, & Sejean (2009): https://shorturl.at/93SbT
The Paradox of Choice (2003): https://shorturl.at/yYIQ1
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This clip was posted on November 17, 2025 on my YouTube channel as THE SAAD TRUTH_1940: https://youtu.be/RhWcc1eOhSE
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Dr. Gad Saad is a professor, evolutionary behavioral scientist, and author who pioneered the use of evolutionary psychology in marketing and consumer behavior. In addition to his scientific work, Dr. Saad is a leading public intellectual who often writes and speaks about idea pathogens that are destroying logic, science, reason, and common sense.
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