4min chapter

Product Marketing Life cover image

The benefits of a Go-to-Market playbook | Clayton Pritchard

Product Marketing Life

CHAPTER

Product Marketing and the Product Development Cycle

If you could be a product marketer at any company in the world, for any product or service they offer, what company would you choose and why? i'll maybe reiterate first o the important characteristics. Andand then i won't am i won't sort o take the easy wer. I will give an answer. But ye, i think, again, it's some place where there's a great product product marketing relationship is super important. Thet values product marketing as a role that's part of the development process. They're definitely making more of an investment on the marketing side. Their getting better, i think,. with product marketing, versus or old nexsXs were very

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