Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Interview: David Robson, author of The Expectation Effect, on how beliefs shape behavior

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

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Intuition vs. Analysis in Big Purchases

This chapter explores the role of intuition in decision-making, especially regarding significant investments like homes and cars. It highlights how biases and limited experience influence our choices in large purchases, drawing insights from economists and real estate strategies.

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