Understanding Coffee Pricing Dynamics

In this episode, I speak with Morten Wennersgaard, who is one of the founders of the Norwegian green coffee import company, Nordic Approach.

Morten and I have been good friends for many years, and we have collaborated on a number of interesting projects, including Nordic Approach.

Our main focus in this conversation, is about how a coffee importer works, and how green coffee is bought and sold. Morten explains how Nordic Approach came to be and how they help roasters all over the world, by working at origin where it can be difficult for small roasteries to operate. He explains their work processes and how they ensure that roasteries, regardless of their size or quantity requirements, can be sure that the green coffee they are buying has a guarantee of both quality and transparency.

Music by my uncle Jens Wendelboe.