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Why is corporate America getting political?

The Real Story

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Corporate America - The Real Story

Corporations have always lobbied on taxes and trade, but the CEOs believe companies have to do more than deliver profits. After all, taking sides can hurt sales. Or a business leader is taking calculated risk by acting on the demands of customers, employees and shareholders who are frustrated by polarization and empowered by social media. Have they underestimated the backlash from groups determined to protect conservative values and boost the Republicans' grip on power? We are looking at the balance sheet on the real story this week. What do politics, protest and cultural change mean for the profit and loss calculations made by businesses? Let's meet them.

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