19min chapter

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#220 Enzo Ferrari: The Man and the Machine

Founders

CHAPTER

Enzo Ferrari's Strategic Brilliance and Unwavering Determination

The chapter delves into Enzo Ferrari's strategic brilliance, focusing on his approach of producing exclusive and desirable cars to attract elite customers while limiting production. It also highlights Ferrari's unwavering determination in racing, often winning through sheer persistence and competitive spirit. The narrative explores Ferrari's post-sale dynamics and personal life, showcasing his obsession with both cars and women and the significant brand power associated with the Ferrari name.

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