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Ep. 68 News Bias & Free Speech in Ad Tech with Vanessa Otero from Ad Fontes Media
AdTechGod Pod
Challenges of Keyword Blocking in Ad Tech
This chapter explores the pitfalls of keyword blocking in digital advertising, stressing its tendency to eliminate beneficial content. It advocates for a more nuanced approach to keyword analysis that considers context, while addressing the need for simplification in the advertising process for professionals.
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