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Nike's Strategic Shift Amidst Market Challenges
This chapter examines Nike's recent sales struggles and evolving competition from emerging brands targeting younger consumers through social media. It discusses the company's strategic pivot from a broad product range to a more focused approach, as well as the complexities of managing relationships with retail partners. The chapter emphasizes the need for Nike to enhance its brand recognition, adapt to consumer preferences, and leverage technology to remain competitive in the athletic footwear market.