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Postman's Positioning Journey: 500K Customers & $5.6 Billion Valuation with Abhinav Asthana

Positioning with April Dunford

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The Evolution of Postman: From Tool to Platform

This chapter outlines the journey of Postman from a simple testing tool for developers to a comprehensive platform that fosters collaboration through APIs. It explores the challenges faced in positioning the product effectively, the realization of the network effect of APIs, and the transition from offering a free product to attracting investment based on user traction. The founders detail the iterative process of building value and conviction, culminating in the development of a monetizable product and attracting investors.

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