11min chapter

The New Music Business with Ari Herstand cover image

He Wrote/Produced 10 #1 Hit Songs: Stargate's Tor Hermansen on How To Do It

The New Music Business with Ari Herstand

CHAPTER

Navigating the Evolving Music Landscape

This chapter examines the transformation of the music industry over the past two decades, focusing on the impact of technology and social media on songwriting and production. The speakers discuss the importance of collaboration, adaptability, and the creative process involved in working with artists like Coldplay and Sam Smith. They also highlight the nuances of the song pitching process and the need for creativity and proactivity in a rapidly changing music environment.

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