The Journey to Authority - Alastair McDermott and Philip Morgan
The Recognized Authority
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How Did You Approach the Change?
Alister, thank you for that. We're going to talk about authority, but you've got this recent experience. How did you approach this change? Like, what were you looking for get out of the change? Other than an ability to write a blog post without im struggling knowing who it's for? I wanted to be an expert, and i knew that, you know, that was the model of business that i wanted. And so my business was called website doctor.
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