11min chapter

60 Minutes cover image

12/15/2024: Road to Damascus, Unveiling, The House of Hermes

60 Minutes

CHAPTER

The Legacy and Craftsmanship of Hermès

This chapter explores the rich heritage of the luxury brand Hermès, tracing its evolution from bespoke harnesses to a global empire. It emphasizes the brand's commitment to craftsmanship and the unique customer experience, alongside the iconic status of products like the Birkin and Kelly bags. The chapter highlights the delicate balance between maintaining artisanal traditions and meeting contemporary market demands, revealing insights into Hermès' unique marketing philosophy and production challenges.

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